I already know you are a successful woman business owner, coach or consultant, ready to take the next step in moving you and your brand to the next level. How do I know? Because the ABOO Challenge isn’t for everyone; it’s not publicly advertised, and you’re here because you’re a member of the ABOO Facebook group, or I’ve invited you personally, or someone has told me you need to write your book.

Just imagine… how much your life would change for the better if you could effortlessly sell your expertise and services to prospects without being pushy or salesy. If you could reach your ideal clients 24/7, across the world, without cold-calling or working endlessly to generate leads. If people you’d never met or contacted reached out to you for your expertise. If you could show you were the absolute expert and authority in your field in every sales pitch, interview and conversation. If you could get speaking gigs and media interest without even trying. If you could easily create and deliver keynotes, masterclasses and courses with confidence – and have your market asking you for more. Everything would change for the better; just ask one of my authors, Antoinette Dale Henderson:


Antoinette Dale Henderson, author of Leading With Gravitas and
Power Up: The Smart Woman’s Guide To Unleashing Her Potential


Well, now you can do that

Literally nothing else will give you authority and position you as an expert in your field like publishing a great book. There is no better business card or lead generator, and no quicker step to becoming a sought-after speaker and media expert than writing your book.

You can create content in other ways – blog posts, podcasts, social media posts, videos… but none of these give you that unquestionable authority, that kudos and influence in your market, like becoming the author of a great book.

Have you noticed how almost every speaker at events in your industry, every expert or pundit in the media is introduced as, ‘Author of… (book on relevant subject)?’ And that if you search online for a person who has written a book, Amazon positions them and their book to the top of the first search page?

This is how author Jane Frankland described it on my podcast:


Jane Frankland, author of IN Security: Why a Failure to Attract and Retain Women in Cybersecurity is Making Us All Less Safe


So what’s been stopping you?

If you’ve been wanting to get your book written and published but haven’t yet done it, what’s been stopping you?

I’m guessing it will be one or more of these reasons:

  • You’re great at what you do, but when it comes to writing your book, you don’t know where to start or who to ask
  • Planning, writing and publishing a book just seems like too big a project for you to manage on your own
  • You’ve already got enough to do at work and at home, and you can’t see how you can find the time to write a book… although you know you should
  • You’re not sure how to position your book so it makes you stand out and really works for your business
  • Without a plan or some supportive people around you to be accountable to, you keep procrastinating and putting it off
  • With all your responsibilities to others, investing time and money in getting your book written and published feels kind of selfish

If one or more of those reasons has stopped you writing your book so far, the ABOO Challenge is for you.

Here’s why…


Lucy McCarraher, author of A Book of One’s Own


Will you join me on the ABOO Challenge?

I would love you to join me, and a group of like-minded women, on the ABOO Challenge Programme, starting in the week of 9th March 2020, where you can follow a clear, guided process with an achievable schedule for planning, writing and publishing your book that will be a game-changer for you, your business and your life. And if you’re already an author and your last book was published a couple or more years ago, you’ll know it’s time to write your next book and re-ignite your power and reach.

Sign up to the ABOO Challenge before midnight on Monday 3rd February 2020 and get your New Year, Early Bird Discount.


Full price: £549

Subscription over 3 months: £192 per month



Sarah Adams, author of The Life Edit


Here’s what’s included:



  • Membership of (and lifetime access to) your private ABOO Challenge Facebook group where you’ll be part of a supportive group of women, and I’m always there to answer your questions, solve your problems, give you encouragement and hold you accountable.
  • 12 exclusive recorded coaching videos with me taking you step-by-step through the planning, writing and publishing process.
  • A wealth of resources, including hard copies of A Book of One’s Own, How To Write Your Book Without The Fuss and The WRITER Process; the e-book and audio book of A Book of One’s Own; your very own ABOO Planner; and a poster and postcards of the ABOO Women Archetypes.
  • Weekly group Zoom calls with me and the group where you can share progress, wins and challenges, share and chat, and support each other as only a group of women working towards the same goal can.
  • Free entry of your book to the Business Book Awards for your year of publication.


‘I love working with Lucy McCarraher!’

Taruna Chauhan, author of Outstanding – A Leader’s Guide
to Effective CQC Registration


Could you really plan, write and publish your book by the end of this year? With my help you absolutely could! All you have to do is commit to the process, do what I tell you, and you will have your brilliant business book up on Amazon, in your hands and entered into the prestigious Business Book Awards 2021.



What does it cost?

The ABOO Challenge is the best value book-writing programme for women you will find anywhere. I am the UK’s most experienced business book mentor and I’m on a mission to support more women to write and publish their business books. Not only will your book give each and every one of you who come on the ABOO Challenge more credibility, authority and confidence, it will contribute to the voice and visibility of women in general – which really matters to me and I hope to you.

For this reason, I’m keeping the price as low as I can for the eight months of expertise, coaching, time and support I’ll give you. So, for £549 (or three, monthly instalments of £192), you get my constant attention and support while you get your book planned, written and into the publishing process.

There’s a New Year Early Bird special price if you sign up by the end of January. You can save £50 and get the whole programme for only £499 (or £175 over three months) until 3rd February 2020.


‘I joined publishing maven Lucy McCarraher’s ABOO Circle. A call to arms for women business owners to step up and even the stakes, share their knowledge and get published. Joining the ABOO Challenge was an investment, but I treated the spend as a ‘bet’ with myself. I painted myself a vivid mental image of throwing that money down the drain if I failed to write the book. Lucy was one of the most awesome coaches I’ve ever worked with. When I was deep in self-doubt and at my lowest, in tears, thinking I couldn’t do this, she was there with words of encouragement. She was there to talk sense, kick my arse and drag me out of self-doubt whenever that demon reared its ugly head*. Firm but somehow nurturing at the same time. Lucy, and my fellow cohort members on the ABOO group and the team at Rethink Press (her publishing company) – thank you SO much for your words of encouragement, advice and help. (*And writing a book does all of that, believe me!)’

Sapna Pieroux, author of Let’s Get Visible


For your New Year Early Bird discount, sign up to the ABOO Challenge now!

Full price: £549

Subscription over 3 months: £192 per month


Antoinette Oglethorpe, author of Grow Your Geeks


Why is it called the ABOO Challenge?

ABOO is the acronym of A Book of One’s Own

When I wrote my last book, A Book of One’s Own – a manifesto for women to share their experience and make a difference, I asked 50 women entrepreneur authors what challenges they’d faced in getting their books written and published. They told me that the 6Cs had held them, and other women, back:

  1. Confidence – women have less confidence than men in their own abilities.
  2. Criticism – women are fearful of judgement and criticism – with justification.
  3. Caring – women have to factor in caring responsibilities and feel selfish taking time out to write their book.
  4. Cash – women are more risk averse and worry about investing time and money in writing and publishing.
  5. Credibility – women lack credibility with external organisations like funders, publishers and prospects.
  6. The Club – women lack the role models, mentors and networks that men automatically have access to.

If any or all of these are stopping you plan, write and publish your book, I’m here to help. As a mentor and publisher who helps hundreds of entrepreneurs every year get their books written and into print, I’m offering you and a group of like-minded women a uniquely accessible programme that will take you through the whole process, with recorded coaching videos, live discussion, peer-to-peer connection and loads of supporting resources including the A Book of Your Own ABOO Planner, books, tips and exercises.


Lyn Roseaman, author of Now You’re Talking!


Why just women?

Because for the first two years, the Business Book Awards, which I founded in 2017, received entries from twice as many male authors as female authors. In the 2020 Business Book Awards there were considerably more entries from women authors, but we’re not at parity yet. So, if I can help more women to get their books written, published and entered in the Business Book Awards, we will start to even up the gender gap!

So will you join the ABOO Challenge and let me mentor you through your book process, help you get it published and enter it in the next Business Book Awards?

As a work-life balance expert, I will show you how to manage your time and balance your responsibilities while you write your book like only a woman can. You will be working with a unique group of other women to support and keep you accountable while you write.

I will talk you step-by-step through planning and writing your book on Facebook Live Q&A’s, Zoom calls and recorded Coaching Sessions, and make sure you have all the resources you need to back you up.

I’ll explain exactly how to get your book published in the way that suits you best, and get you the best deals.

AND I’ll gift your book a free entry to the Business Book Awards 2021 to celebrate your success. That means your book will be featured on the BBA website, receive social media exposure and you’ll be invited to the Shortlist Reveal party in January 2021. And who knows, you might be shortlisted in your category or even win one of the Awards!

I can’t wait to work with you to get your book planned, written, published and entered in the Business Book Awards.

Sign up and reserve your place on the ABOO Challenge now, and make sure you’re a member of www.facebook.com/groups/ABOOCircles/ where I’ll be keeping you updated.

I look forward to working with you on your book.



For your New Year Early Bird discount, sign up to the ABOO Challenge now!

Full price: £549

Subscription over 3 months: £192 per month



Lucy Palmer, ABOO Challenger


Joy Zarine, author of The Five Star Formula


Sign up to the ABOO Challenge here:

Full price: £549

Subscription over 3 months: £192 per month




Copyright Lucy McCarraher. All rights reserved.